Jenesys Group is a full service digital marketing agency located in Novi, Michigan, just outside of Detroit. An expert in Internet technology, the company offers services that range from web development and hosting to social media marketing and reputation management. Jenesys Group lends it expertise to companies big and small, fit with solutions that enable brands to generate buzz and visibility online.
DMB’s Contel Bradford recently spoke with Nippa Shah, President of Jenesys Group, for some insight on digital marketing in the era of the social web.
Your portfolio of services is quite impressive. What integrated solution are your clients finding to be the most effective?
Social Media Marketing PLUS Search Engine Optimization. That’s because the combination is very powerful and the business owners “who get it”, want both.
Could you please tell our readers about your multi-cultural campaigns and the benefits of engaging ethnic audiences?
We have just begun offering these multi-cultural campaigns because data shows that multicultural audiences engage differently with brands. They also visit media that is more culturally relevant to them. There is no better ROI than when a targeted audience is attracted by messaging that is culturally relevant and appealing. We want to use the social networks to create that awareness and outreach for our customers and their brands.
How can aspiring businesses benefit from your licensee program?
Well, there are many who want to get started on an entrepreneurial journey but invariably besides the investment, it’s the “fear of the unknown” that stops them from venturing ahead. With our licensing program, we offer a lower-cost opportunity with lots of flexibility and hand-holding to prospects who wish to create a business. WE teach them tips and techniques so that they learn not only the subject matter but also the in’s and out’s of becoming a business owner. Too many people end up “buying a job” when they buy a franchise or a business. We teach our licensees how NOT to buy a job but to build a recurring revenue that is scalable with every year in a field that is exploding.
Do you see innovations such as Google Buzz and Promoted Tweets having a big impact on social media marketing?
Well, Google Buzz is yet another social networking platform for people to engage and brands to leverage. Promoted tweets will certainly be an interesting development and most of us in the field are waiting to see how they will impact the growth or decline of Twitter users.
Please explain why reputation management is more important than ever in the era of the social web?
Reputation management is huge because social networking allows anyone and everyone to post negative information online. All this is “user-generated” content that is not necessarily policed in most cases. To that end, anyone is an expert and anyone can create content that can potentially be damaging to a personal or professional reputation. Social networks provide “biased” content which cannot be controlled nor can it be policed in a very clear-cut manner. That’s why reputation management is a very important need in this age of social networking and popular sites like Facebook and Twitter.
